Project Literacy is a global campaign founded and convened by Pearson to make significant and sustainable advances in the fight against illiteracy by 2030 so that all people - regardless of geography, language, race, class, or gender - have the opportunity to fulfill their potential through the power of words. Find out more at www.projectliteracy.com.
Project Literacy at SXSW
Technology has advanced exponentially over the last five years. Today, over 200 million, or almost 70 percent, of Americans own a smartphone device. Yet, one out of every seven people in the U.S. still struggles to read and write. Pearson is taking the Project Literacy campaign to SXSW to raise awareness about the scale of the challenge and mobilize people to take concrete action. The campaign will host two key events during the festival to mobilize and raise awareness. The first is a live spelling bee fundraiser and the second a happy hour event where we'll be premiering a short film about the journey adults in the U.S. are taking to overcome the barriers to achieving literacy and hearing a live talk from a heroic individual about their personal experience learning to read and write.
Project Literacy aims to break the cycle of illiteracy by helping adults around the world learn to read and write. We work with over 90 partners to deliver learning programs all around the world and create a virtuous cycle of literacy where future generations can read and write.